Top Tier Social Media

How to convert your Pinterest account to a Business Account

Top Tier Social Media — Mon, 25 Mar 2013 02:24:58 +0000

In addition to personal accounts, Pinterest recently introduced business accounts. If you already have a personal account on Pinterest, you may be considering the value of a business account. If you are afraid of the time commitment and effort that it will take to set up new pin boards and add all of your contacts, never fear!

How Do I Get a Business Account?

The process of converting a personal Pinterest account to a business account only takes a few quick clicks. When you go to the Pinterest homepage, click the About drop down menu in the top right corner of the page. Then, click on the For Businesses link. This takes you to the business section, which has a “convert your existing account” link.

Next, you’ll choose the best description for your type of business. It is easy to choose your business type because Pinterest provides examples for each type. Update your contact name and provide a company email address. On the same page, you’ll be asked to fill out your profile information with things like your business name, a short description and the URL for your official website.

Finally, read and accept Pinterest’s terms of use for business accounts and click Convert. It’s that simple! Now you’re ready to connect with potential customers and utilize all of the resources Pinterest offers for business users.

Pinterest Resources for Businesses

When you register for a business account on Pinterest, you can get a verification badge for your profile that helps your target market identify you as a producer of high-quality content and easily find you in search results. You also gain access to new buttons and widgets that help you get more engagement and traffic back to your site from Pinterest users.

Pinterest also publishes case studies, guides and other useful documentation for its business users. These resources help you identify what marketing tactics work. That way, you can get more followers and inspire pinners with the quality content your company produces. Various large companies also share how they use Pinterest to increase their message’s reach and drive quality unique traffic to their sites. Pinterest also provides a “What Works” guide for best practices.

Overall, switching to a business account is a great idea for businesses that want to use social media sites for marketing and customer outreach purposes.

Top 10 Mistakes That Ruin Your Social Media Image

Top Tier Social Media — Sun, 24 Mar 2013 23:32:16 +0000

Social media is the platform through which you can interact with different people. Besides interactions, you can also share, create and exchange ideas and information through the virtual networks and communities. No matter how reputed your business, service or product is, if you don’t have a strong presence on the social platform, you won’t be recognized by many customers. Hence, you get hold of more opportunities for your business, creating a visibility on the social media platform is utmost importance.

Impact of social media on our personal and professional lives

Today, every single person is largely dependent on social media. It’s quite obvious for individuals participating in social media discussions online. Besides, many of them also interact with new people through social media blog or forum discussions. Even businesses too have their own share of privileges from social media interactions. Social media has made it simpler for both small and big scale business to make the most of the networking websites.

We are now an important part of the joint work environment and global network. With the advent of online businesses and communities, the way in which businesses respond have undergone a huge change. Social media platform allows you to communicate easily with people across the globe. It is an ideal way through which business can create their customer and client base and keep them updated about the recent business happenings.

Mistakes that can ruin your business

You must be well aware of the fact that social media websites offer a remarkable way through which you can create the brand image of your business. Today, you’ll find people resorting to Twitter, or Facebook to get the best output through online marketing so as to promote their business. But then, if you are not careful with your social media campaign, then it can do more harm than good. Let us now take a look at the top mistakes that can ruin your business:

Partial Profiles: Partially filled out profiles can hamper your social media image. It indicates that your background is too empty, hence you are not able to complete all the details needed in a profile. Besides, people may also think that you are too lazy to create a complete profile.

Be consistent: Twitter, Linkedin and Facebook are the best social media platform that helps you create an overall network. But then, often you may get confused with various connections. What is intended out here is that if you have different names or images for all profiles, then managing everything becomes a difficult task. Hence, the corporate brands usually prefer maintaining consistency and create identifiable profiles. You too need to adhere to this guideline so as to keep off from negative social media image.

Be Social: Social media has nothing to do with advertising. Instead, it’s a platform where communication takes place. Hence, if you are not interacting with people here, then this can ruin your image as well.

Link your profiles: Take out a couple of minutes from your hectic work schedule and link all your profiles to one another. The more your profiles are interlinked, the better it is for your social media image.

Come out of the robotic concept: Let us consider an example here. Suppose you want to send a request through your Linkedin profile. Here, when you send the stock message “I’d like to add you to my professional network on Linkedin.” make sure to add a personal message and your name as well.

Unfocused Messaging is not acceptable: When you are posting a message or replying to a post, make sure that the message is relevant enough and goes with the topic of discussion. There’s no point in posting anything under the sun, just for the sake of staying active on the platform.

Automated Direct Message: The DM or direct message on Twitter is the greatest branding disaster. Think for yourself, how can you think of spamming somebody with your product or blog just after a couple of interactions online? This will do more harm than good and you’ll lose your followers at a speeding rate.

Self promotion is a strict no: The worst thing that you can do is consider your social media website as a sales page. After all, the building block of a business is to convince the customers by winning their trust and confidence. Today most of us want to socialize, get connected, and share common interest and nothing works better in this case other than the social networking sites.

Social Media Neglect: You need to put in great efforts so as to maintain a social media website. Keep in mind that social media is all about establishing relationships. The brands which are active here are highly acknowledged; hence make sure that you too are one of them.

Keep the interest of your audience in mind: People have come to your social media platform for a good reason. They found your profile to be interesting and perhaps share common interest with you. Hence, try to retain their interest by discussing topics that they find interest in, and they feel passionate about. If you fail to retain the interest of your viewers, then you will ruin your social media image.

Author BIO
Jennifer Hughes has a graduate degree in Management & Technology. She started her career with Monitor Scout as a technical writer. She has expertise in website and server monitor technology with keen interest in social media and journalism. You can follow her on twitter @MonitorScout & also like her on Facebook @servermonitor.

Top Tier Media is Hiring

Top Tier Social Media — Mon, 04 Mar 2013 23:23:31 +0000

Now Accepting Applications – Social Media & PR Associate

Top Tier Media is an extremely fast-paced social media and digital PR agency. We are looking for a talented Social Media & PR Associate in the Los Angeles area who is eager to learn more about beauty/health/lifestyle brand marketing and is a self-starter and multi-tasker. The associate will assist with social media community management, reporting, blogger outreach, PR and administrative support.

Details:
- 40 hours/week
- Will be required to manage interns and PT employees
- Flexible schedule
- Work from home!
- Must have a laptop and be available for Skype and phone meetings plus 1-2 in-person meetings per week (West Hollywood/Hollywood area)

Responsibilities

Daily social media posting and initiating conversation with social media users and influencers
Writing headlines and copy
Writing and pitching press releases
Attending and writing about beauty and fashion events on behalf of Top Tier Media and/or My Beauty Bunny
Outreach to bloggers (pitches for product reviews, invitations for special events, purchasing ads, etc.)
Participating in the development and implementation of promotional programs, contests, etc.
Researching ideas and managing ad hoc assignments
Sharing ideas and implementing strategies designed to create buzz and viral marketing
Assist in maintaining and updating web content
Compiling monthly reports
Writing SEO-friendly articles
Editing content, fact checking, and editorial research
Potential for writing beauty reviews for MyBeautyBunny.com

Requirements:

Possess skills in writing, presentation, interpersonal relations, and customer management
Ability to multi-task in an extremely fast paced environment with a high work load
Comfortable in a management role – able to see the “big picture” and do what’s needed (or delegate) without being asked
Comfortable with public speaking, in-person networking, attending beauty events, and online networking
Social media savvy (Facebook, Twitter, Pinterest, YouTube, Instagram, Google+, etc.)
Strong organizational skills and attention to details
Experience with writing copy and press releases
A personable team player and must be able to take and follow instructions well (mostly via email and Skype)
SEO writing and editing skills
Familiarity with Google Analytics, Buffer, Mail Chimp and Hootsuite are a plus (but not required – we will train)
Web design, graphic design and basic html are a plus, but not required

It’s recommended that you view www.toptiermedia.com before applying. To apply, please submit a cover letter, resume, salary history and links to 2-3 social networking profiles (including LinkedIn) to demonstrate interest and knowledge. Put “Social Media & PR Associate” in the subject line and send to jen@toptiermedia.com.

This is a contract position that will start with 3 months and renew as needed.

Compensation: $11 – 14/hour DOE (commission on sales is also available if interested)

Start date – immediately!

Healthy Living on Instagram

Top Tier Social Media — Fri, 25 Jan 2013 06:26:28 +0000

Our body is a temple and our eyes need a feast! Get your fill with the following top 15 healthy living accounts on the popular social network, Instagram. Follow these accounts to give your eyes the feast it needs and the inspiration to keep your temple happy and healthy.

1) fitsugar
The folks at fitsugar share their snaps of healthy snacks, marathons, sports apparel and more. They make healthy look tasty and fun!

2) lululemon
There are loads of artsy pics and inspirational quotes. Also find plenty of product features and information as well. This Instagram account makes you want to ‘Namaste’ all day.

3) daphneoz
Daphne Oz, from ABC’s The Chew, takes you behind the scenes for healthy eating, travel, and celeb spotting!

4) davidavocadowolfe
David Wolfe sure seems like one happy dude. Maybe it’s because of all the raw foods, superfoods, and superherbs that he’s always consuming (and luckily for us, posting!)

5) Jamieoliver
This healthy chef takes us for a behind the scenes glimpse of his daily adventures. Follow Jamie for his wonderful “Recipe of the Day” posts.

6) womenshealthmag
Follow this ultimate Health-based magazine on Instagram for motivating quotes, new exercise ideas, and fun pics of staff in and out of the office.

7) menshealthmag
Follow the Men’s Health magazine account for the latest in style, work-out trends, and pics of sexy guys and gals.

8) foodrev
This Instagram account is Jamie Oliver and team’s “Food Revolution” movement. Meant to educate and empower people to stand up for real food. Beautiful posts of real food and real statistics to inspire and motivate.

9) Vegansofig
Vegansofig is an excellent source for all things vegan. Find posts related to food, beauty, and animal love.

10) Healthy_girl
Inspired, motivated, and excited… get ready for all of the above! Yummy healthy food posts, exercise related quotes, and awesome before and after pics of real people. This healthy girl is bound to get you there too!

11) sarahkayhoffman
This gluten-free lifestyle coach shares her life with followers through posts of food (gluten-free of course), her cute doggy, and more food. Hungry yet?

12) nutritionschool
Get nutritionally educated with this Instagram account. Expect beautiful and colorful food posts, inspirational quips, and tons of fun food facts.

13) Yoga_girl
Rachel Brathen is a Swedish native that inspires all potential yogis with her beautiful pics of poses, travels, and healthy living. Follow for all your Namaste needs.

14) gabbybernstein
Follow the spiritual role model, Gabby Bernstein, for a behind the scenes look of her jet-setting life. Expect inspirational quotes and back stage pics.

15) nourishup
This account has fun, colorful, and beautiful shots of food. Kasia Hrecka’s account is definitely nutrition and yummy focused.

Marketers Are Spending their Dollars on Facebook Ads

Top Tier Social Media — Fri, 25 Jan 2013 06:22:28 +0000

This chart illustrates the adoption of social media channels by U.S. ad agencies. 82.4 percent of the responding agencies were using Facebook for client campaigns in Q3 2012, making it the must-have social media platform for marketers.

You can find more statistics at Statista

Top 15 Fashion Twitter Accounts to Follow

Top Tier Social Media — Tue, 22 Jan 2013 19:01:03 +0000

Twitter is one of the most popular social media outlets for news and it’s just a click away. We’ve got the top 15 fashion accounts that you need to be following now to stay on the pulse of all things fashion.

1) @refinery29
Follow for the latest and greatest in fashion news. Super fun tweets that offer style, beauty, and celeb updates too.

2) @rachelzoe
It’s like the personal diary of a day in the life of Celebrity Styler/Designer. Follow Rachel Zoe to get the scoop on what it’s really like in the industry. There are excellent uses of links to what inspires her as well.

3) @vogue
Love this high fashion magazine? Then this is a must follow. Good account to keep up with for celebrity style trends and fun contest giveaways.

4) @CathyHorynNYT
Cathy Horyn is the Fashion critic of The New York Times, and editor of the On the Runway blog. Follow this high profile fashionista for all the coolest runway reports.

5) @nastygal
All things fashion. Follow for fun links, style ideas, and fashion discussions. It’s like chatting with your best girlfriends.

6) @IntoTheGloss
A beauty blogger that focuses on fashion trends as well. Follow for fun and inspiring style ideas.

7) @katespadeny
Want to know what it’s like working at Kate Spade? This is a must follow then. Cool updates on what’s happening around the office and fashion industry. Consider this is your “in”.

8) @toryburch
Tory Burch does a great job keeping you up-to-date of what she’s doing and where she’s going. There are pictures of her adventures galore.

9) @womensweardaily
All things fashion. Dash of beauty and celeb news, but this fashion centric account is for those in the know. Latest updates on designers and trends are to be expected here.

10) @bloomingdales
Stay on top of contests and in-store events with the Bloomingdales twitter account. Awesome giveaways are to be found, and often.

11) @styledotcom
Expect celeb style news, latest designer offerings, and posts to the hottest styled looks.

12) @ELLEmagazine
Follow this fashion magazines account for product recommendations and fun fashion trivia. Good use of links to articles that can be found in this popular magazine.

13) @michaelkors
This fashion account has tips galore. Find great use of product recommendations and how to style a look perfectly.

14) @manrepeller
The sassy and stylish Leandra Medine gives you a glimpse of what actually goes on in that fashionista head of hers. Expect witty tweets and stylish pics.

15) @fashionista_com
Great twitter account to follow for fashion information. Find quotes, style trends, and trivia. Fashion, all the time.

Top 10 Nutrition and Health Accounts to Follow on Twitter

Top Tier Social Media — Sun, 13 Jan 2013 07:19:57 +0000

Want to stay up to date on the latest health and fitness news? Stay current by using Twitter, the popular social media news outlet. We’ve highlighted the following top 10 nutrition experts to get you on your way.

1) @smnutritionist
This nutritionist/registered dietician/author focuses on healthy eating as a lifestyle. Expect to find links to useful resources, awesome fresh food pictures, and motivating quotes to keep you on track.

2) @LoriShemek
Expect useful weight loss and management tips from “America’s #1 Fat Loss Expert”. Lori Shemek shares plenty of information directly from her best-selling book for her followers on Twitter.

3) @USDANutrition
This is the official Twitter account of the USDA Food and Nutrition Service. Providing access to nutritional education to children and low-income households.

4) @TeamNutrition
Team Nutrition is the USDA Food and Nutrition Services initiative to support the Child Nutrition Programs. Expect to find useful links to portion control, recipes, and food pyramid information geared towards children’s health.

5) @DrWeil
Dr. Weil shares his knowledge of natural and integrative medicine with his Twitter liege on the daily. Be sure to follow for fresh new ways to look at natural, healthy living.

6) @jamieoliver
This is the official Twitter page for health-centric celebrity chef, Jamie Oliver. Expect to find loads of healthy and delicious recipes that even the pickiest eater would enjoy.

7) @FoodRev
This Twitter account is Jamie Oliver and team’s “Food Revolution” movement. Meant to educate and empower people to stand up for real food. Expect to find educational food and health-centric articles.

8) @kerigans
Keri Gans is a registered dietician and author. Find tips related to portion control, fitness motivators, and inspirational quotes.

9) @Snack_Girl_
Snack Girl (aka Lisa Cain: Ph. D, Author, and Foodie) is the perfect Twitter account to follow for the foodie on the go! Expect great holiday (and everyday) healthful survival tips that won’t derail your hard work.

10) @DrOz
Dr. Mehmet Oz is a cardiac surgeon and host of The Dr. Oz Show. He tweets all things health-centric focusing on nutrition, fitness, and mental health tips. Expect to find show updates as well.

Who are some of your favorite healthy tweeters?

15 Beauty Accounts You Should be Following on Twitter

Top Tier Social Media — Tue, 08 Jan 2013 02:06:36 +0000

Hey there beauty lover, keep up with all the latest trends from hot colors, new products, and latest looks with the following 15 top beauty Twitter accounts. Follow their tweets for guaranteed up-to-date beauty news and some fun freebies and contests along the way.

1) @shopncla
Keep up with this cool account for fun new nail ideas and to check out their latest product offerings. Good use of hashtags, making it easier for followers to see all the latest in nail trend.

2) @NARSissist
Follow this beauty line for fun contests, new color trends, and product information.

3) @styleseat
This is certainly a fun and interactive account for all things hair, beauty, and more. Expect to find loads of hashtagging and links to additional sources and recommended products.

4) @sugarpillmakeup
Get inspired by this Cruelty-free beauty based company. They post often of fun and bright makeup looks by real users!

5) @UrbanDecay411
Love Urban Decay? Then this is a must follow for the all the latest information for the edgy cosmetic line. Expect tons of fun contests and giveaways.

6) @wetnwildbeauty
From product postings to the latest beauty tips, Wet n’ Wild is a fabulous twitter account to keep up with for all the latest and greatest trends.

7) @zoyanailpolish
Follow this beauty brand for updates on nail polish and cosmetics. Keep up with what’s new and happening in the land of this Big5Free and vegan friendly nail line.

8) @glitterguide
Get inspired. Good use of links to interior designs, color stories, and style trends. Find beauty information related to fashion, cosmetics, and lifestyle.

9) @evachen212
Follow this Teen Vogue Beauty Director for trend alerts, product recommendations, and hip up-to-date happenings of NYC. This IT girl is on the pulse of fashion and the big city.

10) @theglamourai
Get a firsthand look at behind the scene photo shoots, inspiring pics, and style style style! This stylist/blogger shares fun links to fashion pics and stories. Get a firsthand look at what goes on behind the scenes.

11) @TotalBeauty
Expect nails, hair, and beauty information galore. This twitter account is always offering up fun tips and advice with all the latest must-have products.

12) @bellasugar
Awesome tweets to be found here. Information on makeup products, history, celebrity secrets, and more!

13) @Beauty411
Follow this “Beauty, Fashion, Lifestyle Tastemaker” for fun ideas on beauty products, makeup looks, and gift giving options.

14) @BeautyBlitz
Beauty editor Polly Blitzer and team tweet all things gloss, makeup, and style. Follow for tips on frequently asked beauty questions (as they actually answer plenty of real twitterers’ questions!)

15) @MyBeautyBunnyTop Tier Media’s own Jen Mathews runs the My Beauty Bunny Twitter account. Here you’ll find cruelty free beauty product reviews and giveaways!

The Best Times to Post on Twitter

Top Tier Social Media — Thu, 03 Jan 2013 12:00:15 +0000

Any marketer worth their salt knows the value of Twitter. Twitter posts are integral to a successful social marketing campaign, mainly because they result in the most exposure. According to data, analyzed by social media expert Mike Lewis, Twitter posts have the greatest percentage of engagement over the first ten days, more than any other social networking site. In order to be successful on Twitter, marketers need to know what posting times will result in the most traffic.

Maximizing social engagement has become a science, as data experts are able to pick out the most effective times to post to Twitter. Recenly, Bit.ly released an infographic based on the data findings of Mike Lewis. Engagement Science: Making the Most of your Social Media Strategy is an infographic focusing on the best times to engage all social media channels.

Twitter has the longest life expectancy of a post, making it an easy favorite among marketers. Posting at certain times each day is going to result in more views, more click-through traffic and more interactions.

Experts agree the best times to post overall are somewhere between the hours of 1 PM and 4 PM. This spans all social media, including Twitter. Mike Lewis has determined that in order to engage the most traffic, marketers will need to be more specific than simply posting at these times. Posting at certain times on certain days is the absolute best way to garner the most views.

This is what the study shows:

On Mondays, post between the hours of 12 PM and 1 PM to get the most views. Tuesdays will have the best results if marketers post their tweets between the hours of 4 PM and 5 PM. Wednesday has a larger window, wherein marketers should post between 2 PM and 5 PM. Sundays offer a large window, but isn’t the most highly trafficked day, so keep posts short and punchy. On Sundays, marketers should post between 11 AM and 6 PM for the best results.

Because of society’s work constraints, the weekends are the absolute best time to post. Posting Thursday through Saturday are crucial to a successful social media marketing campaign. On Thursday, between the hours of 1 PM and 4 PM, posts have the greatest overall potential for viewing. This time period has proven to be the best overall time to post, so save your most important engagements for Thursday. Although Thursday isn’t the best day for return engagement, like retweets and tweetbacks, it is the single time period each day that a post has the most potential for viewing.

Finally, Friday and Saturday see the highest volume of posts, with more Twitter posts happening on Friday than any other day of the week. On Friday, marketers should post between the hours of 12 PM and 2 PM in order to garner the most traffic. Saturdays are the best day for engagement, with more retweets and callouts happening on this day, than any other. Marketers should post between the hours of 11 AM and 11 PM. Make sure posts are engaging, in order to reach out and communicate with the customer base, encouraging them to respond.

Take all of this with a grain of salt and be sure to test to find out when YOUR customers are most active on each social media channel.

Best Times To Post On Facebook

Top Tier Social Media — Thu, 27 Dec 2012 12:00:38 +0000

If you are reading this article, I bet you have noticed that certain links get more attention than others. You are probably trying to figure out why that is. It could be the time of day you posted it. People that buy television and radio ads know when the peak time is to buy advertising. They know when their ideal client is most likely to be watching television or listening to the radio. The Internet is no exception. There are certain times of the day that people are online more than others. Once you know this information, you’ll be able to capitalize on it to bring more traffic to your links. Here’s more information about the best time to post on Facebook.

Bit.ly, a popular link shortening service posted a report with some interesting findings about the best times to post on various social media sites. According to this report, the best time to post on Facebook is from 1 PM to 4 PM during the week (this is Eastern Standard Time). According to the same report, links that were posted between 8 PM and 8 AM got the least amount of traffic. The report also suggested that traffic increased dramatically around 9 AM.

These findings seem logical since 1 PM is usually after lunch for most corporate types and that is the time of day people usually start getting bored and start thinking about what they are going to do after they get off work. 8 PM is usually when prime time TV shows are on. Unless your post is somehow related to whatever the popular television series is, you should just avoid that time of day altogether. Most sane people are usually sleeping between 12 AM and 6 AM so that explains why that is a bad time of day to post. 6 AM to 8 AM is usually spent getting ready for work or school so most people aren’t looking at social media during that time of day either.

Please understand that these are generic rules. You should always test your links and see what times of day works best for your audience. You may find that your audience does things completely differently and that you have to post things at times that disagree with conventional wisdom. You never know until you test those links. The worst thing that can happen is that no one will see them the first few times and you’ll know for sure when your dead time is.