Thinking about getting into mobile marketing (also known as SMS marketing)? Here’s why you should consider it.
Advertising and marketing has always been an important part of business, but the landscape of marketing as shifted in recent years. Instead of only bombarding television and radio with advertisements, companies have been looking for more efficient ways to reach their customers. One area that has grown rapidly in the marketing industry is mobile phone advertising. By using SMS marketing and other similar campaigns, businesses can instantly reach their customers with better results than can be obtained through other mediums.
Using a text campaign can be effective because most people keep their cell phones with them at all times. According to CTIA.org, it takes the average person about 90 minutes to respond to an email message, but it only takes 90 seconds on average to respond to a text message. If you hit customers with text messages at the right time, it could increase your sales exponentially.
Mobile marketing is also becoming more successful because of the advancement in smartphone technology. Many phones now make it possible for customers to access the Web anywhere. Because of this, many marketers are including links to websites in their SMS campaigns. This way, customers can check the text message and then immediately visit the website listed inside.
Retail giant, Macy’s, has doubled the size of its SMS list in the past six months and is on a mission to triple or quadruple it soon.
“One of the key things in our learning is that our customers love deals, they love to feel like they actually got something great for the hunt,” said Martine Reardon, executive vice president of national marketing at Macy’s, New York.
“Mobile offers have become an incredibly important part of our marketing strategy,” she said. “We want that consumer engagement and offers have become an important part of it.”
Consumers can opt-in to receive offers and deals through the Macy’s SMS program.
While mobile marketing can be very effective, it is more effective for some businesses that it is for others. This is because of variations in the business model of the companies. For example, a restaurant sending out a text message for a coupon for food may be more effective than a flooring company sending out a message about a sale. Everyone is in need of food every day, while the average person may not buy flooring but a few times in his life. If you are thinking about using mobile marketing in your advertising campaigns, consider your business model and if it is a good fit before moving forward.
One of the reasons that mobile marketing can be so effective is because of the vast coverage that the mobile phone industry provides. The vast majority of people in the world have cell phones. According to the Mobile Marketing Association, there are 5.1 billion cell phones in use in the world and there are 6.8 billion people. This means that when you send out a message, you will be able to reach a large number of people all at once. By implementing these strategies, you could increase sales and your company’s bottom line.
Top Tier Social Media provides mobile SMS marketing services. We specialize in B2C health, beauty and lifestyle brands. If you are thinking about starting a mobile campaign, but don’t know where to start, contact us. We can set up an account for you and/or manage your monthly campaigns.