If you are reading this article, I bet you have noticed that certain links get more attention than others. You are probably trying to figure out why that is. It could be the time of day you posted it. People that buy television and radio ads know when the peak time is to buy advertising. They know when their ideal client is most likely to be watching television or listening to the radio. The Internet is no exception. There are certain times of the day that people are online more than others. Once you know this information, you’ll be able to capitalize on it to bring more traffic to your links. Here’s more information about the best time to post on Facebook.
Bit.ly, a popular link shortening service posted a report with some interesting findings about the best times to post on various social media sites. According to this report, the best time to post on Facebook is from 1 PM to 4 PM during the week (this is Eastern Standard Time). According to the same report, links that were posted between 8 PM and 8 AM got the least amount of traffic. The report also suggested that traffic increased dramatically around 9 AM.
These findings seem logical since 1 PM is usually after lunch for most corporate types and that is the time of day people usually start getting bored and start thinking about what they are going to do after they get off work. 8 PM is usually when prime time TV shows are on. Unless your post is somehow related to whatever the popular television series is, you should just avoid that time of day altogether. Most sane people are usually sleeping between 12 AM and 6 AM so that explains why that is a bad time of day to post. 6 AM to 8 AM is usually spent getting ready for work or school so most people aren’t looking at social media during that time of day either.
Please understand that these are generic rules. You should always test your links and see what times of day works best for your audience. You may find that your audience does things completely differently and that you have to post things at times that disagree with conventional wisdom. You never know until you test those links. The worst thing that can happen is that no one will see them the first few times and you’ll know for sure when your dead time is.